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SMS - The Modern Day Pied Piper Of Mobile Advertising World

by Srinivas Sakhare on August 01, 2011

The reach of mobile advertising has reached dizzying heights. No other medium offers such a wide range of target customers, in terms of geographical locations, age group and gender. Its growing popularity is because of cell phones which have become indispensable devices. With the ever growing population the future will only see the rise of cell phone users and mobile advertising budgets.

But what is mobile advertising and what are the various options available for the marketers?

There are several options which mobile advertising companies can utilize. The list below mentions some of the popular ones. It will help you spend your money wisely.

1. SMS or short messaging service.

2. Application or App banners.

3. Mobile website banners

4. Mobile games

Understanding each of the above mentioned option and how it will benefit your business in terms of growth and popularity will help you take a better decision. Of all the mobile advertising options, SMS or text message advertising still rules the roost. It is considered as the cheapest and the most effective of all. SMS may sound trivial but its potential is undisputed. Today, the power of SMS can boost new products or services in terms of sales and market share.

The SMS platform continues to grow with each passing day because it delivers amazing results in a short time. So how does it work? It is really simple. Short messaging service uses SMS gateways to deliver the content to its recipients. SMS gateway providers offer web based interface to compose advertising campaign, add mobile numbers via database provided by them, and send it to thousands of people with just a single button click.

Mobile advertising is an ideal way to drive up profits even in a depressing economic scenario.

Group SMS or bulk SMS has become an integral part of all businesses, whether small, medium and large. Group SMS brings down the cost of advertising products and services on mobile advertising platform.

Group SMS is all about cost effectiveness. A single advertising message when sent to a group of customers not only saves money but also saves time and labor.

Marketers know its potential. It helps you spread your brand name and create a buzz about a new product among a group of people who are none other than your target audience.

As mentioned earlier, SMS continues to remain one of the best options available in mobile advertising arena. Here are some of the SMS solutions which you can fine-tune to your needs and requirements.

SMS text campaigns - It helps establish products and brand names. Need immediate results or instant buzz? Then SMS text campaign is your answer.

Regular alerts - You as a marketer can send regular alerts or reminders about upcoming services or products thereby building a strong customer relationship.

One of the most popular SMS solutions is to send free promotional offers, discount coupons and trial product offers to keep your loyal customers happy.

mVaayoo is a trusted name for bulk sms, group SMS, and other mobile value added services mobile advertising and other SMS solutions. medianet_width='728'; medianet_height= '90'; medianet_crid='177027821';

Original article published on SooperArticles.com



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