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Starting A Home-Based Fitness Training Business

Fitness has become big business in the USA and, while many people choose to get in shape without any assistance from anyone else, many others pay a fitness trainer to help them improve their physical fitness.

According to data from the Centers for Disease Control and Prevention (CDC), 34 percent of adults over the age of 20 are obese, while another 34 percent are overweight but not considered to be obese. Among younger Americans, 18 percent of adolescents aged 12-19 are obese, 20 percent of children aged 6-11 are obese, and 10 percent of children aged 2.5 are obese.

A February 2010 article on WebMD reported that the percentage of Americans who are overweight or obese continues to increase. This analysis was based on a Gallup-Healthways Well-Being Index survey for 2009.

The need for lifestyle change in the USA may never have been greater. Americans may be waking up to this reality if the recent popularity of television shows featuring contestants competing to lose significant amounts of weight and healthy cooking shows are a reliable indication.

fitness trainers can play a key role in helping people who are out of shape to become fit. People who are overweight and do not exercise regularly may not even know where to begin in their quest to lose weight and improve their overall health. A fitness trainer can serve as a guide during this process.

Fitness trainers are also utilized by those who are already fit, but who want to improve their strength or performance. Fitness trainers may work with athletes from a variety of sports and disciplines to improve performance.

The United States Department of Labor Bureau of Labor Statistics (BLS) maintains occupational projections data on many occupations. According to BLS statistics there were more than 261, 000 fitness trainers and aerobics instructors in the USA during 2008. This occupation is expected to grow by a startling 29.4 percent over the decade from 2008 - 2018. This would equal nearly 77, 000 new jobs for fitness trainers and aerobics instructors. BLS anticipates there will be nearly 124, 000 jobs available over this decade due to growth and the need for replacement workers. Median annual wages are reported to be "low" at $29, 210. More than nine percent of fitness trainers and aerobics instructors are self-employed.

Getting Started

Since fitness training is primarily a coaching-style business, very little is required to successfully start a home-based fitness training business. A home-based fitness trainer may provide fitness training to clients at the trainer's home, at the client's home, or at other locations like a fitness center, gymnasium, or public park.

Fitness trainers may work with clients at the trainer's home. This arrangement obviously requires a space dedicated as a workout area, as well as any appropriate equipment for the sessions. This space may be in a spare room, a basement, or a garage, depending on the trainer's home. Local zoning regulations will need to be considered any time a home-based business will have customers or clients regularly visiting the home.

Fitness trainers may also work with clients at the client's home. This arrangement avoids needing to have client's come to the trainer's home, but does require the trainer to travel between sites. Travel time and costs should be factored in when setting rates if you will be traveling between client's homes for training sessions.

Fitness trainers may also meet clients at public parks, gymnasiums, or similar locations to conduct training sessions. This option may be more appropriate to certain types of training than others though.

Fitness trainers may also contract with local fitness centers to provide fitness training to customers of the fitness center. This arrangement may call for the trainer being an independent contractor of the fitness center, or the fitness center may make referrals in exchange for a commission.

Marketing

Advertising at local fitness centers that do not have fitness trainers on staff can be a great way to connect with potential clients. Every person at the fitness center is interested in improving their fitness. Some of them may be interested in working with a fitness trainer.

Posting or distributing brochures at community athletic centers, parks with athletic facilities, and in similar venues can also attract customers. These type of locations may be frequented by people who are interested in fitness and may be interested in accelerating their training with professional assistance.

Consider advertising at facilities or locations that are a good match for your specialty. For instance, aerobics instructors may post advertisements in office buildings or senior centers, depending on the demographic they were trying to attract. Also consider advertising in any local, specialty publications or websites that are available in your city. This is a great way to connect with local people who are interested in your specialty.

Business cards are always useful for any business person. List your name, contact information, and some brief information about the services you offer on your business cards. Whenever the subject of your business comes up in a conversation you can hand the person a business card so that they can contact you at a later time.

Cautions

Business liability insurance is a must if you will have customers come to your home for training sessions. Liability insurance will protect you in the event someone is injured while at your home. Discuss your insurance needs with a qualified insurance agent before opening your fitness training business.

Conclusion

Starting a home-based fitness training business can be a great business for someone who enjoys staying fit and helping others do the same. There are many specialties that can be focused on depending on your own interests. Fitness trainers spend their work day doing something that they are passionate about while helping others at the same time.

SOURCES

United States Department of Labor Bureau of Labor Statistics. Site accessed on 7 October 2010.

FASTSTATS - Overweight Prevalence. Centers for Disease Control and Prevention/National Center for Health Statistics. Site accessed on 20 November 2010.

Bill Hendrick. Percentage of Overweight, Obese Americans Swells: Americans Are Eating Poorly, Exercising Less, and Getting Bigger Survey Finds. WebMD Health News. Site accessed on 20 November 2010.

By Robert Witham - I am a freelance writer and author. I have worked as a journalist for several newspapers.  


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