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Choosing The Right Keywords For Maximum Effect

You want to choose the right keywords. the search engines look for authoritative and informative website pages that readers will be looking for. The more authoritative, informative and original your blogs and pages are the higher you will rank. It is really that simple. So how do you do it?

Think of a search engine as a very large file cabinet. In it are drawers perhaps labeled: Restaurants, Real Estate, Automotive and so on. Using Real Estate as an example there could be folders named: Real Estate Agents, contractors, Inspectors and other categories. Real Estate agents could be further divided by geography, by specialty and other groupings.

The goals in writing a page or post are:
  • To be placed in the right drawer, folder and subfolder
  • To be seen as a respected source for that subfolder

How do you do this? You create original, informative posts that focus on your chosen topics frequently. In other words don't write about football one day and the usefulness of astrology the next. Keep your topics consistent.

Decide what topics to do with your business, you or your area you want to write about consistently. For the Real Estate agent we are using as an example some of the topics might be:

  • Properties that just came on the market
  • Short sales in your area
  • Home renovation
  • Real estate market trends
  • Area Businesses
  • Area Events
  • Others

You need to be seen as a reliable source in the right subfolder. The subfolder must be significant enough that people actually search for it. As an example few people will be searching for Mary Fowler Realtor. More would be searching for Realtors in Flagstaff, Arizona. On the other hand there may be just too many realtors in Flagstaff, Arizona. So Mary Fowler might want to narrow it down to Short Sale Expert in Flagstaff, Arizona. The quickest way to narrow down subfolder is of course your geographical area.

Steps towards choosing your keywords.
  • Jot down 10 topics you will write on repeatedly
  • Add geographical categories e.g. Belmont Shore Long Beach CA
  • Add client sub categories. For Example Buyers Real Estate Tips and Sellers Real Estate Tips
Optimize Your Keywords

Now we want to check with Google how good our keywords are and how to improve them. Go to Google Adwords Keywords tools and type in your keyword string and hit search. Google will give you 100 alternatives, level of competition and frequency of search for each keyword string. You want to choose strings which have a medium level of competition and a significant number of searches.

Repeat the processes with the results of the first search until you are satisfied you have ten keyword strings that are strong for your business.

Using The Keywords in Your WordPress Site:
  • There are three ways to use the keyword string in your WordPress Site.
  • These full keyword string will be used in your tags
  • The keyword string without geographical parameters will be used as your category
  • You will use the a keyword string at least 5 times in each page or post using Bold To highlight it each time.
Website and Keywords

We will incorporate the keyword strings you provide us in the back end of your site to maximize search engine optimization of your site.

By Christina D Anderson - I am a writer and I give relationship advice over the phone. If you d like for me to write an article you can contact me over the phone by going to the url that is in the Affiliations section.  

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