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Why Online Marketers Should Use Google Adwords Keyword Tool

There is a simple reason why online marketers should use Google Keyword Suggestion tool and you will discover what that is by reading this article. If you have been online for any amount of time you have discovered that content is a necessary ingredient to any successful website. Not just any content though, it must be relevant content. Content that is relevant to your targeted customer. Google keyword suggestion tool gives you the ability to create and present relevant content on your website that will attract and please your targeted market.

What leads visitors to your website? If you guessed keywords you would be correct. Think about how you find information online? You type a keyword into a search engine box and are given links on a page that contain that keyword or keyword phrase if that is what you typed. Search engines index websites in search of keywords and keyword phrases to display when an individual searches. Information is the reason most people get online today. they want to know about something relevant to their lives. they want information about how to improve something in their life or how to do something. They want answers to a problem or they are looking for ways to save or make money.

Marketers who understand the power of providing information will be able to draw vast amounts of traffic to their websites. Traffic is the lifeblood of sales and without sales a business is dead. The key to having a successful business is to get traffic to your website so visitors can find the information they are seeking and while doing so discover that you have products and or services that they are interested in using.

One-way to generate information on a website is to write articles that use the keywords your website is targeting. There are many benefits that writing content rich articles will provide for your website and your business:

If you write your own articles they are free. To write articles all you need is your computer, Internet connection, your thoughts, and your hands to type and you have a recipe for free traffic. It is vital that the articles include the relevant keywords or keyword phrase in the title of the article as well as sprinkled liberally throughout the article.

Submitting these articles to article directories will get web traffic to your website in no time. You need to include a resource box or byline in the articles you submit to directories. Articles submitted to directories are picked up by other website owners and you then will start to create back links to your website. These back links are also valuable when it comes to creating targeted traffic.

The more articles you write the better recognized you will become in the field and your conversion rate for turning traffic into sales will improve.

How do you know which keywords to target in your articles?

This is where the Google Adwords Keyword tool comes in to play. Once on the Google AdWords page you will see a link to "Keyword Tool Tips", use this link if you need assistance using the tool. At the bottom of the page you will see a box asking you to enter one keyword or phrase per line. To the left of the box you will see that you have two choices of how to generate keyword ideas. The choices are for descriptive words or phrases or for website content. Select "Descriptive words or phrases" for the purpose of finding keywords or phrases for your articles. If your website is about gardening type in the keyword "gardening" for other keyword and keyword phase suggestions to use in your articles. After typing the keyword you can check the box for use synonyms if you wish and then type in the characters you see in the word picture below as instructed on the page. Click "Get keyword ideas". Next, you should see columns that contain keywords, advertiser competition, local search volume and global monthly search volume. At the bottom of the list you will see where it says, "Download all keywords: text, csv (for excel), csv. Click if you wish to store the keywords on your computer. I use csv (for excel) personally. Now you have many keywords and keyword phrases to use in your articles.

By Laura Quintile - Laura is the author of "Conversations with Laura about Pregnancy". She has written web content for 5 years on various health and business topics. She is mom to 3 daughters and writes about business, parentin...  

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