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The Importance Of Search Engine Optimization (SEO)

As a newbie to writing for the Web, one of the first things I was introduced to was SEO, or search engine optimization. For those of us who are not famous and start out with a modest fan base, knowing how to write a headline and use keywords that search engines will pick up on is essential.

Search engines work by evaluating the words used in your content and recording words that you emphasize by repeating, making bold, etc. Those words, keywords, are what search engines use to match searches with relevant websites.

Though many SEO techniques apply to Web design, there are practices content creators can use to make their information more readable for search engines. Writing original pieces with substance that people will find helpful and embedding your content with keywords people may use in searches are both techniques that will help land your content on the first page of search engine results.

When engines rank results from best to worst, they use criteria such as how many sites link to a webpage. Therefore if you write valuable content and other sites link to it, your ranking improves.

SEO copywriting means placing keywords applicable to your topic strategically in your headline, headings, image tags and links. Never overload your content with unrelated keywords, it undermines your credibility, and do not stuff your writing with keywords, it will cause your writing to be less readable and if you take it too far your content will become outlandish.

Use the Yahoo! Style Guide's lesson on SEO basics to learn more about search engine optimization, and keep in mind that you should write for humans, not search engines. Even if you use the best SEO practices, content that does not appeal to people will not be successful. Sources: Yahoo!, "SEO basics". Yahoo! Style Guide.

By Kelly Novinski - Kelly Novinski is a freelance writer and liberal arts student at the Wilkes Honors College of Florida Atlantic University concentrating in Literature, Philosophy and Women s Studies.  

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